OUR ETHOS
At ʻŌHAI Collective, we believe in the power of creativity to foster connection, education, and better care for the world around us. Rooted in the beauty of Maui, our ethos is built on the following core principles:
Respect for the Land We feature artists who practice sustainable and ethical craftsmanship. ʻŌhai Collective is always mindful of our impact on Hawaii’s delicate ecosystems.
Connection through Artistry We view art as a bridge—linking us to our island home, to each other, and to future generations. Through thoughtful design, we strive to deepen connections and tell the story of our shared environment.
Responsibility in Consumerism
At Ōhai Collective, we are dedicated to responsible and conscious fashion, recognizing the impact our choices as consumers have on the earth and its communities. We work closely with local artisans who sustainably gather materials from Maui’s natural surroundings—whether it’s seashells collected from the shore or luxury furs harvested from invasive species like the axis deer. Through these practices, we aim to honor the land, support local communities, and promote environmental stewardship.
Mindfulness and Gratitude Rooted in the land and culture of Maui, Ōhai Collective embraces the values of living with intention and gratitude. Each piece created by our artists reflects their deep connection to the natural world through keen observation (kilo) and a profound respect for the environment. Our collective is dedicated to promoting mindful living and honoring the beauty of nature in all that we do.
Collaboration and Community At Ōhai Collective, we prioritize collaboration over competition, fostering partnerships that uplift local artisans, designers, makers, and communities. By working together, we aim to create positive, lasting change while honoring and preserving the cultural and environmental richness of Hawaiʻi.